French Cheese. Malaysian Flair.
Introducing Fromage, Kuala Lumpur's premier destination for authentic French cheese, bringing artisanal excellence to Malaysia's evolving culinary landscape.
The Vision: Bringing French Artisanal Cheese to Kuala Lumpur
Premier Destination
Creating KL's definitive French cheese experience with unparalleled selection and expertise
Dual Market Approach
Serving discerning consumers seeking authentic flavors alongside luxury B2B clients
Culinary Excellence
Elevating Malaysia's gastronomic landscape through French cheese traditions
Why Kuala Lumpur? Opportunity in a Rising Cheese Market
Limited Competition
KL's artisanal cheese scene currently restricted to a handful of general grocers with limited selection
Growing Demand
Expanding appetite for premium, authentic European cheese among urban Malaysian consumers
Hospitality Needs
Local luxury hotels and restaurants actively seeking upscale, unique ingredients to differentiate their menus
What Sets Fromage Apart?
Direct French Sourcing
Strict farm-to-table philosophy ensuring authenticity and quality through direct relationships with French producers
Curated Selection
Wide variety including AOC classics like Comté, Roquefort, and Reblochon alongside seasonal specialties and discoveries
Tasting Experiences
Chef-curated cheese flights and pairing events creating memorable sensory journeys for customers
B2B Programs
Subscription services and tailored supply solutions designed specifically for hotels, restaurants, and cafés
Experience: Retail, Ecommerce & Events
Immersive Boutique
Curated in-store experience offering cheese flights, tasting workshops, and premium corporate gifting solutions
Digital Presence
Sophisticated e-commerce platform allowing customers to browse, learn about, and purchase our complete selection
Cheese Education
Professional workshops and certification programs teaching cheese appreciation, pairing, and serving techniques
Partnerships & B2B: Driving Hospitality Transformation
Luxury Hospitality
Early interest from Kuala Lumpur's 5-star hotels seeking to elevate their dining experiences with authentic French cheese
Custom Supply Solutions
Tailored programs for F&B establishments and gourmet retailers, including specialized aging, cutting, and packaging services
Culinary Collaborations
Partnership opportunities with French culinary institutions, embassies, and cultural organizations for events and promotions
Investment Rationale & Growth Potential
International Expansion
Future growth into regional markets (Singapore, Bangkok, Jakarta)
Additional Locations
Scalable retail concept for major Malaysian cities
Market Growth
Double-digit CAGR projected for premium cheese (2024-2029)
Our business model is inspired by successful French cheese ventures in markets like Dubai, demonstrating the viability of premium European cheese in Asian luxury markets.
Next Steps: Connect With Us
€220K
Seed Funding
Investment opportunity for initial retail launch and operations
Q4 2025
Launch Timeline
Strategic opening aligned with market conditions
Ready to join our journey? Contact us today for our detailed investor deck or to discuss commercial partnership opportunities at amine@myfromage.com